Don’t Just Dress.Create.
Kids don’t outgrow clothes. They outgrow characters.
A t-shirt with velcro panels and a growing universe of patches your child swaps whenever they feel like it. One tee. Infinite personalities.
Three moves between boring and favourite outfit.
No app, no subscription, no learning curve. Patches are tactile. Press, peel, swap.
- Step 01
Pick your base
Start with a tee in one of six colours. The velcro panel is stitched in and ready to receive.
- Step 02
Choose your patches
Browse the library — bears, rockets, unicorns, race cars. Build today’s mood.
- Step 03
Wear, swap, repeat
Snap patches on with the press-fix backing. Outfits change while the wardrobe stays the same.
Snap on any patch from the library. 39 and growing.
39 patches. Endless looks.
Bears, rockets, unicorns, race cars — the catalogue grows every drop. Mix six on a tee and never repeat an outfit.
Silicone charms
Soft 3D rubber. Our signature velcro patch. · ₹100 each
Romy the Rainbowcomes out after the cry₹100
Stella the Starnaps in a nightcap₹100
Kingsley the Crownrules the playground₹100
Bruno the Bearfirst to the hug₹100
Theo the Teddysoftest in the bunch₹100
Ellie the Elephantnever forgets snack time₹100
Pim the Penguincool, never cold₹100
Pip the Puppybest friend, on demand₹100
Coco the Koalachampion tree-napper₹100
Otto the Octopuseight arms, all hugs₹100Embroidered patches
Stitched fabric, same velcro snap. A whole new lineup. · ₹150 each
Finn the Frogfirst frog on Mars₹150
Nova the Cattook the UFO for snacks₹150
Tom the Astrocatalways over the moon₹150
Jimi the Rockcatriffs in zero-g₹150
Rocky the Rocket Pupcounts down to zoomies₹150
Saturn the Koalanaps with rings on₹150
Kai the Skaterkickflips past bedtime₹150
Cami the Crabbeach days only₹150
Gigi the Giraffetallest at the pool party₹150
Surge the Surf Croccatches every wave₹150
Benny the Bunnysips and chills₹150
Reef the Foxfirst one in the water₹150
Ace the Gamepadnever drops a combo₹150
Sir Leo the Knightbrave till bedtime₹150
Cleo the Catnapasleep before the story ends₹150
Nico the Ninjavanishes at chore time₹150
Remy the DJdrops the beat, then a nap₹150
Juno the Unicornheadphones never off₹150
Pixie the Unicorn100% magic₹150
Lola the Unicornall heart₹150
Iris the Unicornmane of every colour₹150
Blaze the Unicorntoo hot to handle₹150
Nia the Unicorndreams in colour₹150
Ruby the Roadsterzero to zoomies₹150
Dash the Raceralways in fifth gear₹150
Bronco the Jeepmud is the point₹150
Shadow the Cruiserrolls in at midnight₹150
Flynn the Hot Rodtwo flames, one speed₹150
Zippy the Speedstergone before you blink₹150Six at a time. Pick a crew.
Themed embroidered packs of six, or mix your own six from the silicone charms. Snap them on, swap them out, collect the whole gang.
New drops, first dibs. One email per drop. That’s it.
Patches drop in waves — new characters, small runs, gone fast. The list hears before anyone else. No drip campaign. No noise.
No spam, ever. One email when a drop lands.
Stock DOODLE in your store. We’ll bring the patches.
Looking for boutique kids’ stores, design schools and play-cafes across India. Wholesale terms, sample kits, and consignment options available.